So you’ve been fluffing around on Pinterest for a while now with recipes and inspiring quotes, but still have no idea how to use Pinterest for handmade businesses. Or maybe you’re just getting started with Instagram, and the thought…

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Unless you’re selling Handmade Air, your brand really should have an Instagram presence. With 8.8 million active monthly users in Australia alone as of January, it’s a gigantic piece of Customer Pie to leave in the Marketing Oven – 36% of the…

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Applying for market stalls these days means more than just ticking a few boxes and beating the submission deadline. You’ll need a little more elbow grease to compete for limited sites in popular markets where the stakes are high, and the applications are polished….

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Algorithm An algorithm is a list of rules that a computer or social media platform follows in order to solve a problem, like how to prioritise the content that appears in a user’s feed. For example, Facebook’s algorithm might decide…

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Ever had one of those nightmares where you find yourself naked in public? It’s totally humiliating. Kinda like turning up to a market and realising you’ve left your EFTPOS machine on the charger at home – but it happens! The good news is you’ll…

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For some makers, pricing handmade products is the least favourite part of the job; a job that started off as a hobby… a craft experiment you stumbled across one rainy day on Pinterest that was refined over time until somebody eventually said,…

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Selling handmade products wholesale is a momentous achievement for handmade artisans. For some, it’s a goal they’ve worked towards for years… building their brand, refining designs, streamlining production and sourcing the most cost-effective materials. Landing your first wholesale gig is…

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