Makers Marketing Ideas

Handmade Business Tips, Makers Marketing Ideas

How to Prepare for a Makers Market: The Complete Checklist From Go to Whoa

Ever had one of those nightmares where you find yourself naked in public? It’s totally humiliating. Kinda like turning up to a market and realising you’ve left your EFTPOS machine on the charger at home – but it happens! The good news is you’ll never leave your float (or your clothes) at home ever again with this comprehensive market stall checklist to make […]

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6 min read

Handmade Business Tips, Makers Marketing Ideas

A-Z Glossary of Marketing Terms for Makers & Handmade Artisans

Algorithm An algorithm is a list of rules that a computer or social media platform follows in order to solve a problem, like how to prioritise the content that appears in a user’s feed. For example, Facebook’s algorithm might decide that content from a user’s family is more important than content from a Business Page, in which […]

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6 min read

Handmade Business Tips, Makers Marketing Ideas

Tips For Writing a Winning Handmade Market Application

Applying for market stalls these days means more than just ticking a few boxes and beating the submission deadline. You’ll need a little more elbow grease to compete for limited sites in popular markets where the stakes are high, and the applications are polished. Follow these tips for writing market applications guaranteed to improve your approval rate. But first, feed the Piggy Bank… Ahhh […]

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6 min read

Handmade Business Tips, Makers Marketing Ideas

Instagram for Handmade Brands: Getting Your Business Setup & Discovered

Unless you’re selling Handmade Air, your brand really should have an Instagram presence. With 8.8 million active monthly users in Australia alone as of January, it’s a gigantic piece of Customer Pie to leave in the Marketing Oven – 36% of the population, to be exact. Here’s how to get your handmade brand successfully setup on Instagram and begin […]

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6 min read

Handmade Business Tips, Makers Marketing Ideas

Pinterest for Handmade Businesses: Getting Setup & Selling Stuff

So you’ve been fluffing around on Pinterest for a while now with recipes and inspiring quotes, but still have no idea how to use Pinterest for handmade businesses. Or maybe you’re just getting started with Instagram, and the thought of learning another social media platform makes you want to stab a Pinterest Pin Cushion. You’re not […]

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6 min read

Handmade Business Tips, Makers Marketing Ideas

Practical Resources & Support for Makers & Creatives During the Coronavirus Crisis

If it feels like you’ve been hit by a Covid Train hauling 19 carriages of Constant Obstacles, you’re not alone. These last few weeks have been a sequence of s@#!storms not even Jane Bunn could have forecast, but here we are. Trying to run a business and living with parents or partners 24/7 while attempting to […]

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6 min read